Face of Nation : She’s known for pushing the boundaries with her hugely successful fashion, makeup and lingerie empire.
Rihanna isn’t interested in conforming to a certain body type … and she’s designing clothes for every shape and size.
It’s a business model that is certainly working for the Work singer, 31, whose size-inclusive label Fenty launched a pop-up store in New York this week. The twist? Mannequins aren’t the stock-standard size usually seen in department stores.
She is actually using curvy, size-inclusive mannequins to showcase her designs. “We always just try to push ourselves,” Rihanna told E!.
“We pride ourselves in challenging ourselves to do better and push ourselves further, and how can we get our message across in a more impactful way?”
“Whether it’s through fashion, lingerie, music, makeup, we try to get everybody involved and included in our brand,” Rihanna said.
Size inclusivity is a huge part of the Fenty team’s design process. “We have our fit models, which is the standard size from factories, you just get your samples made in one size,” Rihanna said, according to E!.
“But then, I want to see it on my body, I want to see it on a curvy girl with thighs and a little bit of booty and hips.”
“And now I have boobs that I never had before … you know, I don’t even know how to sleep sometimes, it’s challenging, so imagine getting dressed.
“It’s all of these things I take into consideration because I want women to feel confident in my stuff.”Fans praised Rihanna for reflecting body diversity through her fashion label including her use of curvy mannequins, New York Postreports.
Another added that she had never seen an “example (mannequin) that looked like me”.
Rihanna’s LVMH-backed luxury fashion line, Fenty, is made up to a US size 14 and priced from $US200 to $US1500.
Last month, she told the New York Times: “I’m thick and curvy right now, and so if I can’t wear my own stuff then, I mean, that’s not gonna work, right?”
The singer — who is worth $US600 million according to Forbes — has built a lucrative business empire including her Savage X Fenty lingerie line, Fenty luxury label, Puma collaboration, and Fenty Beauty makeup collection.
Her cosmetics line includes a Pro Filt’r soft matte long-wear foundation, which comes in 40 shades to reflect ethnic divsity.
Bras in her Savage x Fenty lingerie line are stocked up to a 46DDD, with underwear available up to 3X.
She was once known for her party girl lifestyle but last month, Rihanna revealed she had completely overhauled her image.
She claimed she “doesn’t go out” and instead, clocks long hours at the office and takes the party there.
“In the beginning, it (partying) was just my culture, my life. And now, the party, believe it or not, is at work,” Rihanna told the New York Times’ style magazine, T.
“I do not go out. I will go to a dinner,” Rihanna said according to the New York Times. “I try to have as much fun as I can during work.”
“And even after work, when I’m literally in my kitchen having a drink, I invite all my staff. And we work, still.”
Rihanna confirmed her hugely anticipated new reggae-inspired album, dubbed “R9”, will be released soon though she has not confirmed a date.
