Face of Nation : The main federal parties have all shored up their campaign slogans now that an election call is imminent. Today the NDP, the last party to officially unveil a slogan, announced they’re going with “In it for you.”
“It’s about showing the difference between the Liberals and Conservatives. The NDP are not for wealthy executives and web giants,” said Melanie Richer, the party’s deputy director. “Jagmeet Singh is for the everyday people and this will be at the front and centre of the campaign.”
Richer said the NDP will also debut a Quebec-centric ad later this morning. “People tell me I’m different from the other leaders and I am. I don’t work for the wealthy and well connected,” he says.
The ad spot cuts to shots of Singh walking with young families outdoors and playing soccer with young kids, spliced together with close ups of a factory worker and a health care professional.
“Not just saying the right things, but actually doing them, now that’s different, ” he says, repeating a dig he’s often made at Prime Minister Justin Trudeau.
The party is struggling to make inroads in Quebec. According to the CBC’s Canada Poll Tracker, an aggregation of all publicly available polling data, New Democrats are polling at about 13 per cent nationwide and under 10 per cent in Quebec.
The NDP has nominated 24 candidates out of the province’s 78 seats, according to the party website. The Liberal campaign unveiled their slogan last week, going with “Choose Forward.” The Conservatives have opted for “It’s time for you to get ahead.”
The Greens are going with “Not left. Not right. Forward together.” Maxime Bernier’s People’s Party of Canada is going with “Strong and free.” The NDP has already run ads running on issues like health care and trying to paint the Liberals and Conservative with the same brush.
Former Liberal adviser Scott Reid, who now runs his own communications firm, says the NDP face an existential risk this campaign.
